In 1907, a love for wine and their dedication to winegrowing prompted thirty-six farmers from St. Pauls, Missian, Eppan-Berg and Unterrain to take a joint step towards the future by founding the St. Pauls wine cooperative.

Flexibility was paramount in the first years of the cooperative as, until the completion of the new building, the grape harvest would be stored with private winegrowers as well as in the rented cellar space of the “Schwarzer Adler” inn. The originators finally managed to obtain two superimposed cellars, a fermenting cellar and a workroom, an office and an apartment for the use of the cellar master. Within a few years a further thirty members joined the pioneers in St. Pauls and the cellars were equipped with what was the latest machinery for the time. Dedication and passion were joined by quality as a new guiding principle. The following decades saw a growth not only in membership but also in the quantity of the grapes delivered and stored.

To permit a more delicate processing, the grapes have since the middle of the 1960s been introduced into vats or tubs in the wine cellar without mashing. Previously the usual process had been to tread the grapes in the vineyards with bare feet.

In the following years, new and updated working equipment, as well as the enlargement of the wine cellar buildings, allowed for constant further development and increased production, always with the strictest observance of quality, right until today. This convivial winemaking community today has 190 farming members and at least two dozen employees, who collectively live their love for wine each day.