We are official Wine Partner of the FIS Alpine Ski World Cup Val Gardena

Thursday, August 20 2026

We are delighted to announce a special partnership: for the next four editions of the FIS Alpine Ski World Cup in Val Gardena (2026-2029), we will serve as the official wine partner of the Saslong Classic Club. Through this collaboration, the wines of Cantina Produttori San Paolo become part of one of the most prestigious and tradition-rich events in alpine skiing.

During the race days, our wines will be served in the exclusive VIP areas, reaching an international audience of sports enthusiasts, business leaders, media representatives, and guests. In the prestigious SasLounge, located directly at the finish area and welcoming around 600 guests each year, visitors will have the opportunity to discover the diversity and quality of our wines at our dedicated tasting stand.

The partnership extends well beyond the race weekend in Val Gardena. Throughout the year, our wines will also be featured at selected events organized by the Saslong Classic Club, further strengthening the connection between sporting excellence, South Tyrolean hospitality, and outstanding wine culture.

The close link between this partnership and top-level performance was recently highlighted during the award ceremony for Swiss ski star Marco Odermatt. As the winner of the Val Gardena Südtirol Ski Trophy 2025, he was honored for his exceptional achievements on the Saslong course. On this special occasion, Cantina Produttori San Paolo had the pleasure of presenting the champion with a magnum bottle of Praeclarus Brut, featuring a specially designed commemorative label.

We are proud to be the official wine partner of the Saslong Classic Club and to be part of such a prestigious sporting event. Together, we look forward to creating memorable moments of enjoyment on an international stage.

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