As part of this partnership, our Praeclarus Brut will be served in the exclusive VIP areas during race days, introducing our sparkling wine to an international audience. In addition, we will be present with our own tasting stand in the prestigious Saslounge, located directly in the finish area and welcoming around 600 guests. Another highlight is the legendary “Champagne Shower” during the award ceremony, which will now be celebrated with our Praeclarus. The collaboration extends well beyond race days and will continue throughout the year at selected events organized by the Saslong Classic Club.
This partnership provides Praeclarus with a strong international stage, bringing together South Tyrolean wine culture and excellence in alpine sports.
A first special moment of the partnership was the presentation of the Val Gardena Südtirol Ski Trophy 2025 to Swiss ski star Marco Odermatt. As the official sparkling wine partner, Cantina Sankt Pauls was pleased to present the exceptional athlete with a Praeclarus Brut Magnum in recognition of his outstanding achievements on the Saslong.
